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Blizzard Says the Process Worked (A RealID Spin)

July 27, 2010

If you’re wondering what process I’m referring to, it’s the process of getting feedback from consumers and adjusting to the feedback given.

If you’re wondering what the process was about, specifically, they’re going to say it’s about RealID.

Says Blizzard executive Michael Ryder in an interview with Eurogamer:

So we always go out to the players and give them a heads up on what we’re thinking about doing, and we look for their feedback.

In this case we got feedback.

We were able to then take that feedback, reconsider, consider all the factors, of which that feedback was one. Ultimately we decided we would not go in that direction for the time being, and see if there were other ways we could address the objective we had, which was to improve the forums generally.

So, all in all, the process worked. We put the word out. We got the feedback. We reconsidered. We made a change. We appreciate the fact that we have such passionate fans.

They got a heck of a lot of feedback. From irate customers to pensive bloggers to trolls ruining Blizzard employee privacy, they certainly got feedback.

And in the end, they still want to consider trying to sway gamers again at a later point in time.

It all seems like spin to me, and while there is a certain truth to what Ryder is saying, they should not be able to look good because of the RealID fiasco.

Additional credits go to Kotaku for my finding this.

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3 Comments leave one →
  1. July 28, 2010 00:46

    Haha! Bollocks was this a feedback probe. You don’t get feedback by announcing that something IS going to happen. You get feedback by running focus groups and testing the market quietly, unless you’re happy to play russian roulette with your comapny’s reputation, I guess.

    Still, they changed for now. I’m actually okay with them trying again later but my argument over the perception of games in popular culture still holds. Until the rest of the world is ready to see games as a respectable hobby, RealID will just damage career prospects.

  2. July 28, 2010 05:42

    LOL ironic how the cheery nature of the statement just manages to piss me off even more. 😛

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