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What’s in a (Activision Blizzard Employee) Name?

July 9, 2010

I imagine this to be an illustration of just how powerful knowing someone’s full name is on the internet, but it’s also a little creepy, so those with privacy issues, I’m warning you now: you may not like this post.

I checked my feed reader this morning and found that one of those “Like” thingies people note as part of the blog entries that interest them leads to Broken Toys. The Broken Toys post is essentially a link the author found to a new, potentially short-lived blogspot site that features readily available personal information on certain Activision Blizzard employees, including Robert Kotick, discovered just by searching for information based on the person’s first and last name.

There’s a part of me that’s rooting for the people who want the whole Real ID system to go away, but there’s also another part of me that respects the privacy of other people. While the site proves a point on the potential dangers/creepiness/stalker-iness of having your first and last name visible to the greater public via Real ID, I really don’t think it was good form to expose even more people to potential harassment just because you wanted to prove a point.

Of course, the fact that I’m even posting the link sorta makes me hypocritical, as I’m now exposing the information to tons more folks, but I wasn’t sure how to report this startling bit of info to people.

Again, if you have any shred of decency in you, please do not troll the people listed on that site. There are better ways to go about changing a system you disagree with, and that’s by voting with your wallet and not supporting Activision Blizzard products, and making your displeasure known via official channels:
Snail mail address:

Blizzard Entertainment
P.O. Box 18979
Irvine, CA 92612

Information from their ESRB policy:

If you have any questions or wish to file a complaint, please feel free to e-mail us at, call us at (949) 955-1382 begin_of_the_skype_highlighting              (949) 955-1382      end_of_the_skype_highlighting, or send a letter addressed to Blizzard Entertainment Privacy Policy, Attention: Privacy Policy Administrator, at 16215 Alton Pkwy. Irvine CA 92618-3616.

Blizzard, through its parent company, is a licensee of the ESRB’s Privacy Online Program. If you believe that we have not responded to your inquiry or your inquiry has not been satisfactory addressed, please contact ESRB directly at or:

ESRB Privacy Online
Attn: Director, Privacy Online
317 Madison Avenue, 22 Floor
New York, NY 10017

Official Channels information taken from the WoW_Ladies Livejournal Community

One Comment leave one →
  1. July 9, 2010 09:20

    Wow, that is over the top. It stinks that people have to dredge these people’s personal info out into the public eye just to prove a point. On the other hand, I definitely see the point! Crazy.

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