
Illustration by Paul Gilligan
Syp over at Bio Break pulls no punches in his latest entry. In it, he writes about a certain inability of the gaming press to ask tough questions and acquire straight answers for those questions from game companies.
There are a variety of reasons why this is so, and he notes quite a large number of them in his post and in the points added by Shawn Schuster of Massively. For my own post though, I guess I wanted to talk candidly again about what it was like being in a lesser known gaming website/blog.
First, let’s discuss the conditions of the work. We ran three shifts of eight hours each back when I was working at my old job, and during that time, we’d have to come out with at least eight or nine articles a shift per writer, with less if you had editing duties. My old group covered everything, from the consoles to the handhelds, to MMOs and PC games.
Because we were a lesser-known site, we had to work with what we had, which meant not getting interviews or trips to American events. Instead, we’d focus on hunting down big news, posting it on the site, and automatically coming up with a digg link for that report within five minutes of posting. It didn’t always work, as larger sites would sometimes get more traffic (That’s the theory of Social Presence for you), but we did a respectable job drumming up traffic.
When we did get interviews or reviews for certain games, they wouldn’t be real interviews. Usually, the devs or their spokespersons would ask us for a set of questions, and they’d just pick or choose what we could ask. We were limited in our ability to get to them, and we had to play by their rules, sadly, even if we had burning questions that needed to be asked.
The whole discussion on Syp’s part reminded me mostly of one tough situation I personally had to grapple with. An XBLA developer had contacted us with review code for their Xbox 360 games, and I got to review two of them. The first game sent to us (via redeemable review code on XBLA) by the PR company behind that developer was really good – the combat was well-done for an on-rails-ish space shooter, and it had replayability, and I could honestly give it 4 out of five stars on our rating system.
They liked the review well enough that they sent us a redeemable code for another XBLA game, which was an underwater photography simulator, for lack of a better term. Unfortunately, this game wasn’t that good: it was an on-rails camera shooter that forced you to go through the same stage repeatedly if you missed something the first time, it had limited replayability and, despite being an underwater photography sim for kids, offered little redeeming educational value when they were using the names of what appeared to be actual fish (never mind the mermaids).
Now, there were two options here: keep the review score at medium to high to get the PR company to come back with more, possibly better material for us to write about, or review it for its limited strengths and glaring weaknesses and risk the ire of the PR company. As the head of the Xbox 360 division at the time and the reviewer of the games, I had to make a decision, and I chose to give an honest assessment. Sadly, they never really contacted us with other games after that, as far as I know.
The outcome wasn’t exactly ideal, but it wasn’t unexpected either. It’s just somewhat disheartening to remember that because it was one of the few times when I had to make a command decision for myself, stand by it, and live with the consequences; a few months later, I was let go by the company due to downsizing and a lack of profit, so I never got to find out if the game company came back to the company with other games.
Much like anything in this world, there are things we want to do and do well, but we are hampered by the various constraints that force us to reevaluate our position. It’s tough to seek the truth and be honest in the world of journalism in general, and in games journalism or in any other market where the news sources are also your advertisers, it’s probably even more difficult. That said, a stronger sense of integrity will help in keeping true to the tenets of journalism.
Picture Source: Concordia University Magazine